README

Living User eXperience - LUX - the Marketing Automation tool for TYPO3

Introduction

LUX is an enterprise software solution to fill the gap between your TYPO3-website and a standalone marketing automation tool. LUX will track, identify, analyse your leads and give the visitors some improved user experience for your website like showing relevant information at the right time.

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Screenshots

Example dashboard overview:

Example leadlist:

Show some details:

Show relevant information in page view:

Workflow - Define your own trigger(s) and combine them via AND or OR (Enterprise version only):

Workflow - Do one or more Actions if a trigger is activated (Enterprise version only):

Ask for the visitors email-address when he/she wants to download an asset:

... with a CK editor plugin:

Documentation

See the full documentation (technical, marketing and privacy)

Features

Tracking

• Page views
• Number of website visits
• Pagefunnel
• First and last visit
• Store attributes from any form on the website
• Enrich information via IP: Country, Region, Company
• Track any asset download

Identification

• Identify a lead with any webform email field
• Identify a lead while listening to complete form submits
• Offer via CkEditor plugin a email4link popup (give me your email and we are going to send you the asset via email)
• Automaticly merge cookie-ids on second identification (if cookie was removed)
• Multi-Domain and Multi-Device tracking

Analyses

• Last leads per page
• Dashboard (most important information)
• Listview
• Detailview with pagefunnel and activity-log
• Show pageviews
• Show asset downloads

Scoring

• General scoring (with individual calculation)
• Category Scoring
• Contextual content (based on category scoring)

Workflow & User Experience (Enterprise version only)

• Workflow backend module with a GUI and easy extension possibility
• Triggers: -- On page visit (define on which number of pagevisit) -- On a minimum scoring -- When lead reaches a categoryscoring -- When lead enters a page of a given category -- If in a time frame -- If a lead gets identified -- If lead company given -- Use your own expressions for doing even mor individual stuff (with Symfony Expression Language) -- Limit to a start action (page visit, download, form submit, etc...)
• Actions: -- Lightbox with a content element -- Load a content element and show it on the current page -- Hide or show an element of the current page -- Send an email with lead details -- Redirect to any URL -- Send publication to a slack channel -- Blacklist a visitor

CommandControllers & Scheduler

• Anonymize leads (for presentations or local development)
• Cleanup commands (to really erase data)
• Lead commands to get a summary mail with last activities
• Service commands (calculate scoring for all leads)
• Update command after updating from lux 1.x or 2.x to the 3.x version

Privacy Features

• There is a plugin which allows the visitor to opt from tracking
• The doNotTrack header of the browser will be respected (no change to overrule this!)
• Toogle IP anonymize function
• Toggle IP information enrichment over ipapi.com
• Toggle Tracking of Pagevisits
• Toggle Tracking of Downloads
• Toggle Field identification of any form
• Toogle Email4link functionality
• CommandController to anonymize records (for developing or for a presentation)
• Blacklist functionality
• Workflow blacklist action

Possible Enterprise Features in the future

• Todo: Newsletter tool (replace or extend direct_mail? New tool "luxletter" - usable without Lux?)
• Todo: Contacts (Import?)
• Todo: API (Im- and Export)
• Todo: A/B Tests
• Todo: SocialMedia Connection (Twitter)

Interested? Call us!

Technical requirements

lux needs minimum TYPO3 8.7 as a modern basic together with composer mode. Every kind of form extension is supported for the identification feature (powermail, form, formhandler, felogin, etc...). At the moment it's not possible to use lux without composer mode!

Breaking changes !!!

Changelog