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Installation

You can install the package via composer:

composer require pardalsalcap/linter-leads

You can publish and run the migrations with:

php artisan vendor:publish --tag="linter-leads-migrations"
php artisan migrate

You can publish the config file with:

php artisan vendor:publish --tag="linter-leads-config"

This is the contents of the published config file:

return [
];

Optionally, you can publish the views using

php artisan vendor:publish --tag="linter-leads-views"

Usage

$linterLeads = new Pardalsalcap\LinterLeads();
echo $linterLeads->echoPhrase('Hello, Pardalsalcap!');

Testing

composer test

Changelog

Please see CHANGELOG for more information on what has changed recently.

Contributing

Please see CONTRIBUTING for details.

Security Vulnerabilities

Please review our security policy on how to report security vulnerabilities.

Credits

License

The MIT License (MIT). Please see License File for more information.

Ideas

Form Integration: Seamless integration with different types of forms on the website, including contact forms, newsletter signups, and registration forms.

Customizable Fields Mapping: Allow users to map form fields to the leads database. This should include custom fields for accommodating unique data.

Lead Categorization: Functionality to categorize leads based on various criteria like source, interest level, or custom tags.

Auto-Response System: Automated responses to new leads, such as thank you emails or follow-up information.

Duplicate Detection: Detect and manage duplicate lead entries to maintain data integrity.

CRM Integration: Options to integrate with popular CRM systems for further lead management.

Analytics and Reporting: Detailed analytics about the leads, like source analysis, conversion rates, and trends over time.

User Roles and Permissions: Multiple user roles and permissions for team members to manage leads according to their responsibilities.

Lead Scoring: A system to score leads based on their engagement or potential to convert.

Data Export and Import: Options to export leads to spreadsheets or other formats, and import leads from other sources.

Workflow Automation: Automate certain tasks like assigning leads to team members or updating lead status.

API Endpoints: RESTful API endpoints for integration with other systems or for custom development purposes.

Customizable Lead Statuses: Let users define their own lead statuses to match their sales pipeline.

GDPR Compliance: Ensure the package is compliant with GDPR and other privacy regulations, especially concerning data collection and storage.

Spam Protection: Incorporate spam protection mechanisms to filter out bot submissions.

Activity Tracking: Track interactions with leads, such as emails sent, calls made, or notes added.

Responsive Support: Provide documentation and responsive support for users of the package.

Feedback Collection: A system to collect feedback from leads, useful for service improvement.

Lead Nurturing Tools: Tools for drip campaigns or scheduled follow-ups to nurture leads.

Customizable Workflows: Allow users to create custom workflows for different types of leads.

pipeline

Lead Generation (Status: New Lead) Description: This is the initial stage where a potential customer first shows interest or engages with your business, often by filling out a form, contacting you, or signing up for a newsletter. Lead Status: The lead is new and unqualified at this point, needing further assessment.
Lead Qualification (Status: Qualified/Unqualified Lead) Description: In this stage, the lead's information is assessed to determine if they fit your target market and have a genuine interest or need for your product/service. Lead Status: Qualified Lead: Fits the target profile and shows potential interest. Unqualified Lead: Does not fit the criteria or shows little potential for conversion.
Lead Nurturing (Status: Nurturing) Description: Qualified leads are nurtured with relevant content, information, and follow-ups to build a relationship and encourage them towards making a purchase decision. Lead Status: The lead is being actively engaged with targeted marketing efforts to increase interest and move them closer to a purchase decision.
Opportunity Identification (Status: Opportunity) Description: Through nurturing and interaction, a lead shows clear intent to purchase or a heightened interest, which is identified as a sales opportunity. Lead Status: The lead is now considered an opportunity, indicating a higher likelihood of converting into a sale.
Proposal/Presentation (Status: Proposal Sent) Description: A sales proposal, quote, or detailed presentation of the product/service is sent to the potential customer. Lead Status: A proposal is under consideration by the lead. This is a critical stage where negotiations or customizations might occur.
Negotiation (Status: Negotiating) Description: This stage involves discussions regarding pricing, terms, or specific requirements. It's a key phase for sales representatives to address any concerns or objections. Lead Status: Active negotiations are in progress. The outcome of this stage will heavily influence the final decision.
Closing (Status: Closed-Won/Closed-Lost) Description: The final stage where the lead either decides to make a purchase (Closed-Won) or declines the offer (Closed-Lost). Lead Status: Closed-Won: The lead has converted into a customer. Closed-Lost: The lead has decided not to proceed with the purchase.
Post-Sale Follow-up/Account Management (Status: Follow-Up/Account Management) Description (if Closed-Won): Ongoing engagement with the new customer for additional services, support, and building a long-term relationship. Lead Status: The focus shifts to customer satisfaction, retention, and potential upselling or cross-selling opportunities. Each stage of the pipeline represents a different phase in the customer journey, requiring specific strategies and actions. The lead status at each point provides clarity on where the lead stands in the sales process, helping sales teams to prioritize and tailor their approach accordingly. Tracking leads through this pipeline ensures a structured and efficient sales process, increasing the chances of successful conversions.

SPAM Protection

CAPTCHA Integration Example: Use Google reCAPTCHA v3 which provides a score indicating the likelihood of the user being a bot. Integrate it in Laravel forms and validate the reCAPTCHA response server-side. Laravel Package: anhskohbo/no-captcha is a popular package for integrating Google reCAPTCHA in Laravel applications.
Honeypot Technique Example: Add a form field named fax_number that is hidden via CSS. Bots will often fill this in, while humans will not see it. Laravel Package: spatie/laravel-honeypot is a convenient package to implement honeypot fields in Laravel forms.
Rate Limiting Example: Limit users to submitting a form no more than 3 times in a 5-minute window. Laravel Feature: Utilize Laravel's ThrottleRequests middleware to apply rate limiting on routes that handle form submissions.
Form Validation Example: Ensure that email fields contain a valid email format and text fields don't contain a series of repeated special characters, which is common in spam. Laravel Feature: Use Laravel's built-in validation rules like email and regex in your form request validation.
Content Analysis Example: Flag or block submissions containing multiple hyperlinks or using blacklisted words typically associated with spam. Implementation: Create a custom validation rule in Laravel that scans for suspicious patterns.
User Behavior Analysis Example: Use JavaScript to measure the time taken from when the form is loaded to when it's submitted. If it's too fast, flag it as potential spam. Implementation: Add hidden inputs that store timestamps and validate the submission time server-side.
Blacklisting IPs Example: Automatically add IPs to a blacklist if they have attempted to submit spam multiple times. Implementation: Use Laravel's cache or database systems to store and check against a list of blacklisted IPs.
Using External Spam Detection Services Example: Pass form submissions through Akismet's API to check for spam likelihood. Laravel Package: Integrate nickurt/laravel-akismet package to easily use Akismet in Laravel.
Confirmation Emails Example: After a user signs up, send a confirmation email with a unique link to verify their email address. Laravel Feature: Use Laravel's built-in email services to send and track confirmation emails.
Server-Side Token Verification Example: Generate a CSRF token for each form session and verify it on the server when the form is submitted. Laravel Feature: Laravel automatically generates and verifies CSRF tokens for each session.

Implementing these methods will significantly reduce spam and bot submissions, enhancing the quality and reliability of the leads captured through your Laravel package.

pardalsalcap / linter-leads

Maintainers

Details