vukovicpredrag/lead-scoring-campaign-template

Lead scoring triage campaign: rewards engaged shoppers with bonus points and nurtures cold leads

v1.0.0 2026-06-11 21:10 UTC

Requires

• mautic/core-lib: ^5.0 || ^6.0 || ^7.0

GPL-3.0-or-later

• Predrag Vukovic

• scoring
• points
• segmentation
• vip

README

Condition-based triage: contacts in Scored Leads are checked against a 50-point threshold — engaged contacts get +20 bonus points, cold leads receive a nurture email a day later.

Industry: E-commerce · Keywords: scoring, points, segmentation, vip

Contents

• 1 campaign (3 events: lead.points condition, lead.changepoints action, email.send action on the "no" path)
• 1 email, 1 segment

Structure

• entity_data.json — campaign export (Campaign Library Phase 1 format)
• composer.json — Packagist / Marketplace metadata (type: mautic-resource)
• assets/ — no binary assets in this template