Google Tag Manager (GTM) for Magento 2 with Advance Data Layer

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2.2.9 2019-03-27 01:40 UTC


MagePal Extensions

Google Tag Manager for Magento2 with Data Layer

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Google Tag Manager (GTM) is a user-friendly solution which simplifies the process of adding, edit and manage JavaScript tags and other snippets of code on your Magento site. You can quickly and easily add Facebook tags, AdWords Conversion Tracking, Remarketing, DoubleClick code, Google Analytics and many more in a breeze without the need for a developer to make changes to your Magento code base. GTM makes running your digital marketing campaigns much easier when calibrating with multiple department and agencies by making available the right set of tools so that everyone can get their job done quickly.

Want to track more? Upgrade to our new Enhanced E-commerce for Google Tag Manager to take full advantage of Google Analytics most powerful e-commerce features. Gain valuable insight and increase your conversion rate by leveraging Google Enhanced Ecommerce to understand the value of each user actions and behaviors.

Learn more about our Google Enhanced Ecommerce extension. A small increase in your store’s conversion rate can make a giant impact on your revenue.

Google Tag Manager for Magento


  • Quick and easy setup
  • Add tag via XML layout and/or observer
  • Data layer support


Step 1

Using Composer (recommended)
composer require magepal/magento2-googletagmanager
Manually (not recommended)
  • Download the extension
  • Unzip the file
  • Create a folder {Magento 2 root}/app/code/MagePal/GoogleTagManager
  • Copy the content from the unzip folder

Step 2 - Enable GTM ("cd" to {Magento root} folder)

  php -f bin/magento module:enable --clear-static-content MagePal_GoogleTagManager
  php -f bin/magento setup:upgrade

Step 3 - How to Configure Google Tag Manager

Log into your Magento 2 Admin, then goto Stores -> Configuration -> MagePal -> Google Tag Manager and enter your GTM account credentials

Data layer attributes

  • Trigger: event equals gtm.dom
    • pageType (i.e catalog_category_view)
    • list (cart, category, detail, other)


  • Trigger: event equals mpCustomerSession
    • customer.isLoggedIn
    • customer.groupId


  • Trigger: event equals gtm.dom
    • category.path


  • Trigger: event equals gtm.dom
    • product.sku
    • product.path


  • Trigger: event equals mpCustomerSession
    • cart.hasItems
    • cart.items[].sku
    • cart.items[].name
    • cart.items[].price
    • cart.items[].quantity
    • cart.itemCount
    • cart.itemQty
    • cart.hasCoupons
    • cart.couponCode


  • Trigger: event equals gtm.dom
    • transactionId
    • transactionAffiliation
    • transactionTotal
    • transactionShipping
    • transactionTax
    • transactionCouponCode
    • transactionDiscount
    • transactionSubTotal
    • transactionProducts[].sku
    • transactionProducts[].name
    • transactionProducts[].price
    • transactionProducts[].quantity


Want to contribute to this extension? The quickest way is to open a pull request on GitHub.


If you encounter any problems or bugs, please open an issue on GitHub. For fast Premium Support visit our Google Tag Manager product page for detail.

Need help setting up or want to customize this extension to meet your business needs? Please email and if we like your idea we will add this feature for free or at a discounted rate.

Other Extensions

Custom SMTP | Google Tag Manager | Enhanced E-commerce | Reindex | Custom Shipping Method | Preview Order Confirmation | Guest to Customer | Admin Form Fields Manager | Customer Dashboard Links Manager | Lazy Loader | Order Confirmation Page Miscellaneous Scripts

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