Facebook Pixel plugins for wordpress


Grow your business with Facebook for WordPress! This plugin will install a Facebook Pixel for your page. There is also built in support for other WordPress plugins, such as Contact Form 7, Easy Digital Downloads, Ninja Forms, and WPForms. The Official Facebook Pixel allows you to fire lower funnel events: Lead, ViewContent, AddToCart, InitiateCheckout and Purchase. Tracking lower funnel events can help you understand the actions people are taking on your website. You can then use this information to make adjustments accordingly in your advertising campaigns.


Official Facebook Pixel requires

  • WordPress 4.4+ or higher
  • PHP 5.3 or greater

Get started

Clone this repo with the following command:

$ git clone

Initiate the development environment:

  1. Install Composer
  2. Run the command to install the necessary package: $ composer install

Build the project and create the zip Run the command to run tests and create the zip under build directory.

$ vendor/bin/phing

Full Documentation

How to integrate your plugins

  1. Add your integration class under integration/ folder
  2. Extend the class from FacebookWordpressIntegrationBase
  3. Define class variable PLUGIN_FILE to be your plugin PHP file
  4. Define class variable TRACKING_NAME for tracking purpose, put this value under 'fb_wp_tracking' as a parameter in the pixel event
  5. Define a public static function injectPixelCode() to inject pixel at your page
  6. Add your unit test class under tests/ folder
  7. Extend the test class from FacebookWordpressTestBase
  8. After the classes development, run tests by $ vendor/bin/phing

You can reference to integration/FacebookWordpressContactForm7.php and tests/FacebookWordpressContactForm7Test.php as an example


See the CONTRIBUTING file for how to help out


Official Facebook Pixel is GPLv2-licensed