README

####This package is an updated fork of spatie/laravel-utm-forwarder

Keeps track of UTMs and/or other parameters

This package allows you to easily track first and last touch query parameters and headers via session. You can then easily access these parameters so you can add them to a form submission or a link to another domain you track.

Installation

You can install the package via composer:

composer require adzbuck/laravel-utm

The package works via a middleware that needs to be added to the web stack in your kernel.php file. Make sure to register this middleware after the StartSession middleware.

// app/Http/Kernel.php

protected $middlewareGroups = [
    'web' => [
        // ...
        \Illuminate\Session\Middleware\StartSession::class,
        // ...
        \Adzbuck\LaravelUTM\Middleware\ParameterTrackerMiddleware::class,
    ],
];

To configure the tracked parameters or how they're mapped on the URL parameters, you can publish the config file using:

php artisan vendor:publish --provider="Adzbuck\LaravelUTM\ServiceProvider"

This is the contents of the published config file:

use Adzbuck\LaravelUTM\Sources;

return [

    /**
     * How the data will be stored
     */
    'store' => StoreType::Cookie,

    /*
     * These are the analytics parameters that will be tracked when a user first visits
     * the application. The configuration consists of the parameter's key and the
     * source to extract this key from.
     *
     * Available sources can be found in the `\Adzbuck\LaravelUTM\Sources` namespace.
     */
    'tracked_parameters' => [
        [
            'key' => 'utm_source',
            'source' => Sources\RequestParameter::class,
        ],
        [
            'key' => 'utm_medium',
            'source' => Sources\RequestParameter::class,
        ],
        [
            'key' => 'utm_campaign',
            'source' => Sources\RequestParameter::class,
        ],
        [
            'key' => 'utm_term',
            'source' => Sources\RequestParameter::class,
        ],
        [
            'key' => 'utm_content',
            'source' => Sources\RequestParameter::class,
        ],
        [
            'key' => 'referer',
            'source' => Sources\CrossOriginRequestHeader::class,
        ],
    ],

    /**
     * The name of the cooke that will be set
     */
    'cookie_name' => 'utm_params',

    /**
     * We'll put the first touch tracked parameters in the session using this key.
     */
    'first_touch_store_key' => 'laravel_utm_parameters_first',

    /**
     * We'll put the last touch tracked parameters in the session using this key.
     */
    'last_touch_store_key' => 'laravel_utm_parameters_last',

    /**
     * If we should keep track of the first touch utm params
     */
    'first_touch' => true,

    /**
     * If we should keep track of the last touch utm params
     */
    'last_touch' => true,

    /*
     * When formatting an URL to add the tracked parameters we'll use the following
     * mapping to put tracked parameters in URL parameters.
     *
     * This is useful when using an analytics solution that ignores the utm_* parameters.
     */
    'parameter_url_mapping' => [
        'utm_source' => 'utm_source',
        'utm_medium' => 'utm_medium',
        'utm_campaign' => 'utm_campaign',
        'utm_term' => 'utm_term',
        'utm_content' => 'utm_content',
        'referer' => 'referer',
    ],
];

Usage

There are three methods of tracking:

getFirstTouch: This will get the parameters from the users first visit.
getLastTouch: This will get the parameters from the users last visit.
getCurrent: This will get the parameters from the current request.

The easiest way to retrieve the tracked parameters is by resolving the ParameterTracker class:

use Adzbuck\LaravelUTM\ParameterTracker;

// returns an array of the first touch tracked parameters
$parameterTracker = app(ParameterTracker::class)

$parameterTracker->getFirstTouch();
$parameterTracker->getLastTouch();
$parameterTracker->getCurrent();

You can also decorate an existing URL with the tracked parameters. This is useful to forward analytics to another domain you're running analytics on.

The example uses three requests:

First request:
https://mywebshop.com/?utm_source=facebook&utm_campaign=blogpost

2nd Request:
https://mywebshop.com/?utm_source=google&utm_campaign=blogpost

Current Request:
https://mywebshop.com/

decorateUrl/@trackedUrl

This does not use the session tracking, it simply uses the params provided.

<?php
use Adzbuck\LaravelUTM\DecorateURL;
?>

<a href="{{ DecorateURL::decorateUrl('https://mywebshop.com/', ['utm_source' => 'google']) }}">
    Buy this product on our webshop
</a>

-- or --

<a href="@trackedUrl('https://mywebshop.com/', ['utm_source' => 'google'])">
    Buy this product on our webshop
</a>

Will link to https://mywebshop.com?utm_source=google

decorateUrlFromFirstTouch/@trackedUrlFromFirstTouch

This adds the parameters from the users first visit. You can also add extra params via an array as the second parameter.

<a href="{{ DecorateURL::decorateUrlFromFirstTouch('https://mywebshop.com/', ['extra_param' => 'test']) }}">
    Buy this product on our webshop
</a>

-- or --

<a href="@trackedUrlFromFirstTouch('https://mywebshop.com/', ['extra_param' => 'test'])">
    Buy this product on our webshop
</a>

Will link to https://mywebshop.com?utm_source=facebook&utm_campaign=blogpost&extra_param=test

decorateUrlFromLastTouch/@trackedUrlFromLastTouch

This adds the parameters from the users Last visit. You can also add extra params via an array as the second parameter.

<a href="{{ DecorateURL::decorateUrlFromLastTouch('https://mywebshop.com/', ['extra_param' => 'test']) }}">
    Buy this product on our webshop
</a>

-- or --

<a href="@trackedUrlFromLastTouch('https://mywebshop.com/', ['extra_param' => 'test'])">
    Buy this product on our webshop
</a>

Will link to https://mywebshop.com?utm_source=facebook&utm_campaign=blogpost&extra_param=test

decorateUrlFromCurrent/@trackedUrlFromCurrent

This adds the parameters from the users Last visit. You can also add extra params via an array as the second parameter.

<a href="{{ DecorateURL::decorateUrlFromCurrent('https://mywebshop.com/', ['extra_param' => 'test']) }}">
    Buy this product on our webshop
</a>

-- or --

<a href="@trackedUrlFromCurrent('https://mywebshop.com/', ['extra_param' => 'test'])">
    Buy this product on our webshop
</a>

Will link to https://mywebshop.com?utm_source=google&utm_campaign=blogpost&extra_param=test

Testing

composer test

Changelog

Please see CHANGELOG for more information on what has changed recently.

Credits

Alex Vanderbist

License

The MIT License (MIT). Please see License File for more information.

adzbuck / laravel-utm

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