Oro Google Tag Manager integration

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Adds integration with Google Tag Manager. Integration can be set on a website level.

Getting Started

To create a new integration with Google Tag Manager in your Oro application:

  1. Navigate to System > Integrations > Manage Integrations in the main menu.
  2. Click Create Integration on the top right.
  3. In the Type field, select Google Tag Manager.
  4. In the Name field, provide the name for the integration you are creating to refer to it in the Oro application. Since you can create many Google Tag Manager integrations, make sure the name is meaningful.
  5. In the Container ID field, provide the container ID that follows the GTM-XXXXXXX pattern. You can find container ID in your Google Tag Manager Account.
  6. In the Status field, set the integration to Active to enable it. Should you need to disable it, select Inactive from the list.
  7. In the Default Owner, select the owner of the integration.
  8. Click Save and Close.

Once the integration is saved, it becomes available in the Integrations grid under System > Integrations > Manage Integrations.

To enable a Google Tag Manager integration for data mapping, connect it to the application in the system settings:

  1. Navigate to System > Configuration in the main menu.
  2. In the panel to the left, click System Configuration > Integrations > Google Settings.
  3. In the Google Tag Manager Settings section, clear the Use Default check box and select a Google Tag Manager Integration from the list.

Add Server Side Events

Create Custom Collector

The easiest way to add a GTM message to a web page is to create a custom collector class. Your collector class must implement \Oro\Bundle\GoogleTagManagerBundle\DataLayer\Collector\CollectorInterface and be tagged by oro_google_tag_manager.data_layer.collector. For example:


namespace Acme\Bundle\AcmeBundle\DataLayer\Collector;

use Doctrine\Common\Collections\Collection;
use Oro\Bundle\GoogleTagManagerBundle\DataLayer\Collector\CollectorInterface;

class CustomCollector implements CollectorInterface
    public function handle(Collection $data): void
            'event' => 'acmeEventName',
            'my-custom-key' => 'My custom data',
        class: Acme\Bundle\AcmeBundle\DataLayer\Collector\CustomCollector
            - { name: oro_google_tag_manager.data_layer.collector }

Manual Add Event To DataLayerManager

In cases when you need to add data to the GTM data layer manually, use service oro_google_tag_manager.data_layer.manager directly. The example below illustrates adding an event when the entity changes:


namespace Acme\Bundle\AcmeBundle\EventListener;

use Acme\Bundle\AcmeBunde\Entity\SomeEntity;
use Doctrine\ORM\Event\PreUpdateEventArgs;
use Oro\Bundle\GoogleTagManagerBundle\DataLayer\DataLayerManager;
use Oro\Bundle\GoogleTagManagerBundle\Provider\GoogleTagManagerSettingsProviderInterface;

class ExampleEventListener
    /** @var DataLayerManager */
    private $dataLayerManager;

    /** @var GoogleTagManagerSettingsProviderInterface */
    private $settingsProvider;

    /** @var array */
    private $data = [];

    public function __construct(
        DataLayerManager $dataLayerManager,
        GoogleTagManagerSettingsProviderInterface $settingsProvider
    ) {
        $this->dataLayerManager = $dataLayerManager;
        $this->settingsProvider = $settingsProvider;

    public function preUpdate(SomeEntity $entity, PreUpdateEventArgs $args): void
        // Check enabled GTM integration
        if (!$this->isApplicable()) {

        // For example, we will add message when changing a specific field 
        if ($args->hasChangedField('someFieldName')) {
            $this->data[] = [
                'oldValue' => $args->getOldValue('someFieldName'),
                'newValue' => $args->getNewValue('someFieldName'),

    public function postFlush(): void
        // Add all collected messages to DataLayerManager
        foreach ($this->data as $data) {
                'event' => 'acmeSomeEntityUpdate',
                'entityUpdate' => $data,

        // Clear listener

    public function onClear(): void
        $this->data = [];

    private function isApplicable(): bool
        // Check enable GTM integration
        if (!$this->settingsProvider->getGoogleTagManagerSettings()) {
            return false;
        // If necessary, check any other global conditions to apply this listener
        return true;

Register this listener as a service:

        class: Acme\Bundle\AcmeBundle\EventListener\ExampleEventListener
        public: false
            - '@oro_google_tag_manager.data_layer.manager'
            - '@oro_google_tag_manager.provider.google_tag_manager_settings'
            - { name: doctrine.orm.entity_listener, entity: 'Acme\Bundle\AcmeBunde\Entity\SomeEntity', event: preUpdate }
            - { name: doctrine.event_listener, event: postFlush }
            - { name: doctrine.event_listener, event: onClear }

Add Client Side Events

Product Events

Service oro_google_tag_manager.provider.product_detail is responsible for transferring product data to Google Analytics. Below is an example of updating the product block for product lists via layout update functionality:

        - '@setBlockTheme':
            themes: '@OroGoogleTagManager/layouts/blank/imports/oro_product_list_item/oro_product_list_item.html.twig'
        - '@add':
            id: __google_tag_manager_product_model_expose
            parentId: __product
            blockType: block
                # This block must be rendered only when GTM integration is active
                visible: '=data["oro_google_tag_manager_settings"].isReady()'
{% block __oro_product_list_item__google_tag_manager_product_model_expose_widget %}
    {% if product is defined %}
        {# In this block, we have a Product entity from which we need to get data #}
        {% set productDetail = oro_google_tag_manager_product_detail(product) %}
        {% set attr = layout_attr_defaults(attr, {'~class': ' hidden', 'data-gtm-model': productDetail}) %}
        <div {{ block('block_attributes') }}></div>
    {% endif %}
{% endblock %}

See more in products-embedded-list-gtm-component.js and product-details-gtm-helper.js

Push GTM Message In JavaScript

When you need push some data to GTM data layer from javascript code, you need to trigger event gtm:event:push. For example:

var mediator = require('oroui/js/mediator');
mediator.trigger('gtm:event:push', {
    event: 'eventName',
    anyEventKeys: 'Any event data'