greenpeace/planet4-gpch-plugin-optimize

A/B Testing and Personalization for Planet4 and Mixpanel

v0.1.0 2025-02-19 16:53 UTC

Requires (Dev)

• wp-coding-standards/wpcs: ^3.0

GPL-2.0-or-later

README

Caution

This plugin is still in alpha stage and not ready for production use.

Testing and personalization functionality for WordPress/Planet4 websites that use Mixpanel for web analytics.

Functionality

Implemented functionality:

• Set up A/B or multivariate content tests directly from the Gutenberg editor
• Split URL testing directly from the Gutenberg editor
• Weighted random targeting for content variants (e.g. 70% variant A, 30% variant B)
• Sends experiment data either directly to the Mixpanel JavaScript SDK or to dataLayer (Tag Manager)

Upcoming functionality:

• Limit targeting to specific URL parameters (e.g. utm_source, utm_medium)
• Limit targeting to specific body classes in the document

Measurement and evaluation of experiments is not part of this plugin.

It only works in conjunction with the Mixpanel experiments feature. Conversion events also need to be set up separately for Mixpanel.

Documentation

• Setup
• Setting up an in-page experiment
• Using split URL tests
• Evaluating experiments in Mixpanel
• Development

FAQ

Is the plugin compatible with every WordPress website?

So far yes. Although it's developed and tested for Planet4, it can be used in any WordPress installation.

Can the plugin be used with different web analytics software?

You may be able to use Tag Manager to set up the plugin to work with different web analytics solutions if you can make use of dataLayer event. The event contains the variables experiment_name and experiment_variant. Those could be used to build cohorts in some web analytics tools.

I have more questions, an idea for an additional feature or something doesn't work

Please be aware that the plugin is provided as is and our time for support is limited. But please do open an issue on GitHub for any bugs, feature ideas or other requests.